Product Launch.

Visual consulting | director & photographer for Launch video | image library.

Lytx video technology helps keep commercial fleets safer. I worked closely with Lytx’s marketing team to direct and produce a documentary-style launch video that shows the benefits of its newest product through the eyes and voices of the hard-working men and women who depend on it every day. We also created an image library that celebrates these people who make their living on the road.

 
 

Still Image Library

 

New Product Launch Video

 
 

Visual Identity

 
I’ve worked with David on many projects and over the years has become one of my trusted partners. He has an incredible ability to understand a brand’s challenges and strategic aspirations and brings an insightful, thoughtful approach to understanding and humanizing a brand. He has always been incredibly successful in collaborating with in-house creative teams, because he builds thriving relationships that can last for years. When I stand back and see the work he’s produced for our company, I couldn’t be prouder to say, “I worked with David McLain on that.”
— LISA GONZALEZ Product Launch Marketing Manager - Lytx